News

13.03.09 - Marketers move to Digital

http://www.adnews.com.au/news.cfm?NewsID=6018&alpha=23958&beta=94900

SYDNEY: Marketers are slashing traditional media budgets and investing more in digital, claimed an Ernst & Young roundtable this week.

Companies are shifting budgets from branding, advertising and trade shows and investing in digital marketing because it can be measured and tracked, said Eloqua Corporation chief executive Joseph Payne, who chaired Ernst & Young's CEO roundtable this week.

"We are seeing a shift of business dollars to online marketing with business purchasing search terms, raw lead sources and technology to generate and manage pipeline leads," he said.

Companies will maintain competitive advantage by focusing on building their pipeline processes and technology as opposed to brand, Payne said.

"In times like this you would be a brave chief marketing officer reporting on a new branding initiative to the board rather than describing, via numbers, how many new leads you are qualifying for sales to convert, and how many have indeed converted," he said.

Eloqua has offices in Toronto, London, Singapore and throughout North America, and records people's responses to online campaigns before passing on a "profile" to sales staff.

05.03.09 - Vivid Group becomes SharePoint Deployment Planning Services accredited

If you have a Microsoft Volume Licensing agreement, you may be entitled to complimentary consulting days through Software Assurance to support your SharePoint Deployment Needs. This benefit is available at five levels: 1, 3, 5, 10, and 15-day engagement plans that are dependent on the size of your agreement.

Put simply, this means that Microsoft will pay us to undertake consulting services free of charge to you under the SharePoint Deployment Planning Services (SDPS) program.

Vivid Group is one of very few SDPS Partners in Australia authorized and certified to deliver the following services to assist with your SharePoint Deployment Needs including;

Collaboration and Intranet Management
Portals and Website Content Management
Enterprise Search
Business Process and Forms
Business Intelligence
Hosted Solutions

Vivid Group will help you to leverage this new SDPS consulting services program to deliver advice and assistance on implementing SharePoint Server (MOSS) Internet, Intranet and Extranet solutions.

Check here for more information or contact us on 1800 632 341 or info@vividgroup.com.au

05.03.09 - Residential Attitudes engages Vivid as digital marketing partner

Residential Attitudes are a premium class home designer based in Perth, Western Australia specialising in unique designer homes.

Vivid Group has been engaged as Residential Attitudes digital marketing partner, recently launching the new www.redboxhomes.com.au brand online.

05.03.09 - Mediterranean Shipping Company engages Vivid as SharePoint development partner

Mediterranean Shipping Company is one of the leading global shipping lines in the World. The company employs over 300 staff across 10 offices in Australia and New Zealand.

As a Microsoft Gold Partner, Vivid Group has been selected to re-develop Mediterranean Shipping Company’s SharePoint Intranet.

05.03.09 - Residential Attitudes engages Vivid as digital marketing partner

Residential Attitudes are a premium class home designer based in Perth, Western Australia specialising in unique designer homes.

Vivid Group has been engaged as Residential Attitudes digital marketing partner, recently launching the new www.redboxhomes.com.au brand online.

05.03.09 - Crown and Burswood Casinos partner with Vivid for gaming floor footy tipping kiosks

Crown is a licensed casino located in Melbourne, Australia. It is owned by Publishing and Broadcasting Limited (PBL).

Vivid Group was engaged to develop gaming floor footy tipping kiosks.

05.03.09 - MPD JV - Mine & Port Development Joint Venture engages Vivid as SharePoint development partner

MPD JV - Mine & Port Development Joint Venture is a joint venture between Fluor Australia and SKM to develop and deliver iron ore projects to meet the global market demand forecast for BHP Billiton Iron Ore.

As a Microsoft Gold Partner, Vivid Group has been selected to re-develop FAST’s Internet Web presence and SharePoint Intranet.