Building Trust and Loyalty: Identity Matters

Building Trust and Loyalty: Identity Matters

Posted by on January 5, 2017

People just don’t do business with companies they don’t trust.

You might genuinely have great products and services, but if the relationship you have with your customers is based solely on money and not respect, commitment to satisfaction, and creating a comfortable open line of communication, you’re doing a huge disservice to yourself and those you employ.

We’ve put together some tips and tricks to ensure that those you do business with truly know your intentions and never second-guess their decision to work with you.

Understand Your Target Audience

When you honestly know and understand your customers, it’s so much easier to create a lasting bond. Don’t think that by narrowing your audience, you’re leaving out large demographics of people – in actuality, you’re just focusing your marketing budget on those you know will be interested in what you have to offer.

People outside of your target audience may still be exposed to your advertising and there’s nothing wrong with that. By narrowing the playing field, you’re able to build a stronger connection with those who are more likely to become customers.

Keep Your Mission Statement Clear

You want your customers to remember you, right? Standing out from the crowd is crucial if you want to stay on top.

There’s no better way to do this than by having a clear goal – something that pinpoints a current issue that your company can solve for people.

Whether you’re able to provide a quality product, top-notch customer service, or fast solutions to tedious problems, let your customers know exactly what you can do to help, and why you can do it better than anyone else.

Treat Customers Right

Regardless of what medium you interact with your customers through, they should always be treated with the same level of respect. This means answering all questions, asking for input, and taking care of any problems they encounter along the way.

Blasting out the same generic email to any question you receive is basically telling your customers that you don’t really have time to worry about their issue.

Instead, make his or her experience something that’s always pleasant and helpful – tailor each response to each customer. This may sound like a no-brainer, but so many companies make the mistake of ignoring the emotional aspect of customer engagement.

Use the tools in front of you – Social Media

Social media is huge for any type of business. It’s one of the easiest ways to communicate with your audience, and it creates a casual and stress-free way to interact.

By actively engaging with your customers on Facebook, Twitter, or Instagram, you’re letting them know that you see them as more than just another face in the crowd.

To use this medium correctly, however, you have to create a bit of separation. What you post on Facebook shouldn’t necessarily be the same thing you post on Twitter. Each platform has its own strengths and should be utilized appropriately.

For example, Facebook is good for videos and creating comment threads (ask and answer questions with your customers), while Twitter is great for posting news and links.

It’s Actually Pretty Easy

Creating lasting trust and loyalty doesn’t have to be hard – it comes down to looking after your customers.

People want to be treated with respect and not like potential revenue. If you can manage to interact with your audience in a way that makes them feel welcome, you can’t go wrong.

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