Why you can’t ignore email in your marketing mix

Why you can’t ignore email in your marketing mix

Posted by on May 15, 2017

Believe it or not, email marketing makes up approximately 30% of most ecommerce business’s revenue.

That’s huge.

If your company has yet to take advantage of this as a viable digital marketing approach, it’s time to start.

Here’s 5 reasons email marketing is crucial in connecting to your customers.

1. Personalisation

One thing that makes email marketing stand out from the crowd is how easy it is to customise your message for the right audience.

With print or banner ads, you’re forced to take the “one size fits all” approach. Everyone gets the same message regardless of age, gender, or interests.

The beauty of email marketing is the fact that you can customize your message to fit a specific demographic. The same ad can be written 5 different ways, and sent to 5 different groups of people.

2. Reaches a Wide Audience

Roughly 2.5 billion people have an email address and that number is constantly rising. Within seconds, you can send out a message to thousands of people at once – that’s something you just can’t do with most other marketing formats.

Sure social media reaches a lot of people too, but nothing beats a straight line to your inbox for effectiveness, giving you a really quick result to track who is actually seeing the content and what they’re doing with it.

With email, you know exactly who’s receiving your messages and you can track data like click-through’s, conversion rates, and the overall success of the content.

3. Mobile

Almost everyone has a smartphone, and receiving emails anywhere, at any time, is a huge benefit of that.

With your email marketing strategy, it doesn’t matter where someone is when your content is sent. They can open your message, read the content, and follow your call-to-action from virtually anywhere they have service.

4. Huge Return on Investment

Without a doubt, one of the most important factors of any business is how much money you make based on what you spend.

Email is cheap – it goes without saying that the money you put into an email marketing campaign is minimal to the potential revenue you can earn.

Campaign Monitor recently came out with stats showing that email marketing, on average, produces a 3800% ROI – that’s $38 earned for every dollar spent.

With numbers like that, it seems crazy not to incorporate email into your digital marketing mix.

5. Perfect for Native Advertising

The extremely effective, non-invasive strategy of native advertising works so well with email marketing since recipients are receiving the information they want, but are also being exposed to quality advertising.

With Spike’s native advertising platform, customers are sent daily newsletters and bulletins, which keep them up to date on a regular basis. Spike is eloquently incorporated into these emails, reaching large audiences with ease.

Incredible Results

If you’re still on the fence about building your own email list and sending regular communications as a viable marketing strategy, talk to our team about leveraging our email audience of over 1m professionals within all of your Spike campaigns.

 

Talk to Spike today about utilising our daily newsletters sent to our network of 1 million Australian professionals.

 

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