Finni, the financial careers hub, has today joined the Spike Native Network. Finni further bolsters Spike’s position as Australia’s premium ad network, delivering high-quality audience connections to advertisers in a brand safe environment.
Blair Dods, Digital Director of Spike, welcomed the addition of Finni to the Spike network, noting the alignment of quality content and premium audiences that Finni will contribute.
“Finni is on a rapid growth trajectory, attracting people from all stages of their finance career, whether they are just starting out in finance or looking to switch finance professions. This is a valuable, high net worth audience that our advertisers will now have direct access to through both website and email native ad positions on Finni.”
The addition of Finni to the network coincides with a recent upgrade to the Spike native ad units across all network brands.
“Through extensive split testing and analysis across our web, mobile and email ad units, the size and layout of Spike ads were reworked in order to deliver enhanced readability and positioning. This has resulted in a higher CTR (click through rate), with most ad campaigns now enjoying at least 50% more clicks. Advertisers are reaching their campaign goals faster, without sacrificing the quality of the traffic.”
Finni is in good company on the Spike Native Network, joining several other high profile finance brands including The Adviser, Mortgage Business, Investor Daily, SMSF Adviser, Accountants Daily, ifa, Risk Adviser, Adviser Innovation and Fintech Business.