October 24: Spike wins the 'Publisher innovation award' at the Australian Magazine Awards!
Overcoming Creativity Drain: How to Keep Ideas Fresh

Overcoming Creativity Drain: How to Keep Ideas Fresh

We’ve all been there. Staring at a blank screen for what seems like hours, trying to come up with an amazing advertising angle, but every idea sounds terrible. Harsh thoughts

Nov. 28, 2017 by

PODCAST: The Cross-section of products as a marketing tool

PODCAST: The Cross-section of Product as a Marketing Tool

In this episode of the Spike Podcast features Angus McDonald of Hubspot. The success and focus of Hubspot’s content production strategies have fuelled the company’s impressive growth over the last

Nov. 22, 2017 by

PODCAST: The Cross-section of products as a marketing tool

PODCAST: Video content in 2017 and beyond

The Spike team is very excited to launch our new Podcast. The Spike Podcast is Australia’s guide to exceptional content marketing. In each episode, the team interviews leading content industry

Nov. 7, 2017 by

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down Without a doubt, native advertising is the way to go if you want your ads to be seen without

Oct. 18, 2017 by

Writing compelling content that educates your audience

Writing Compelling Content that Educates Your Audience

Writing compelling content that educates your audience These days, people know what they’re being sold to and it’s probably not surprising to know that they don’t like it. This doesn’t

Oct. 6, 2017 by

Rich Media: Mix it up!

Rich Media: Mix it up!

The days of traditional content delivery methods are coming to an end. More often than ever, people will skip right past anything that doesn’t immediately hook them in.   People

Sep. 15, 2017 by

7 Easy Tactics for Generating Content Marketing Ideas

7 Easy Tactics for Generating Content Marketing Ideas

Running out of ideas is something even the best marketers deal with. Sometimes, your brain just seems to shut down and it feels like you’re never going to have an

Sep. 6, 2017 by

Content Marketing: Why an Audience-Centric Approach Wins Every Time

Content Marketing: Why an Audience-Centric Approach Wins Every Time

Creating quality content sounds like an easy enough process, right? Post about what’s “in”, add some images, maybe a video, and unleash it to the people. Well, there’s a bit

Aug. 29, 2017 by

The Spike Difference - DG Institute

The Spike Difference – DG Institute

The Spike Native Network platform delivers unprecedented brand protection and association for premium business-focused brands, looking to recommend content to a relevant audience. Understanding our network and audience is a

Aug. 18, 2017 by

Content Marketing Stats and Trends for 2017

Content Marketing Stats and Trends for 2017

The year’s just over halfway through, but we can already see some huge trends going on in 2017. Trends that if ignored can be disastrous to any business that relies on

Aug. 17, 2017 by