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Writing Compelling Content that Educates Your Audience

Writing compelling content that educates your audience These days, people know what they’re being sold to and it’s probably not surprising to know that they don’t like it. This doesn’t

Oct. 6, 2017 by

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7 Easy Tactics for Generating Content Marketing Ideas

Running out of ideas is something even the best marketers deal with. Sometimes, your brain just seems to shut down and it feels like you’re never going to have an

Sep. 6, 2017 by

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Content Marketing: Why an Audience-Centric Approach Wins Every Time

Creating quality content sounds like an easy enough process, right? Post about what’s “in”, add some images, maybe a video, and unleash it to the people. Well, there’s a bit

Aug. 29, 2017 by

Spike Difference

The Spike Difference – DG Institute

The Spike Native Network platform delivers unprecedented brand protection and association for premium business-focused brands, looking to recommend content to a relevant audience. Understanding our network and audience is a

Aug. 18, 2017 by

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Content Marketing Stats and Trends for 2017

The year’s just over halfway through, but we can already see some huge trends going on in 2017. Trends that if ignored can be disastrous to any business that relies on

Aug. 17, 2017 by

content marketing

10 Simple Content Marketing Tips to Double Your Lead Generation

As content marketers, we all get stuck now and then. But, that’s no reason to get stressed and give up. There are so many tips and tricks to break free

Aug. 10, 2017 by

Marketing strategy

Five content marketing mistakes you should avoid

These days, content marketing is one of, if not the most important part of building your brand. With a solid strategy, the content you put out can boost your online presence, increase

Jul. 8, 2017 by

How to Write an Ad That Doesn’t Feel Like an Ad

Checklist: How to Write an Ad That Doesn’t Feel Like an Ad

Let’s be honest – people don’t want to be told how they should spend their money. That’s not to say advertising is a waste of time; creating ads is essential

May. 23, 2017 by

Why you can’t ignore email in your marketing mix

Why you can’t ignore email in your marketing mix

Believe it or not, email marketing makes up approximately 30% of most ecommerce business’s revenue. That’s huge. If your company has yet to take advantage of this as a viable

May. 15, 2017 by

Consistency in Advertising

Consistency in Advertising: When to Toe the Line and When to Push Boundaries

When it comes to your livelihood, playing it safe seems like, well, the safest way to go. More often than not business leaders are too afraid to step out of

May. 8, 2017 by