October 24: Spike wins the 'Publisher innovation award' at the Australian Magazine Awards!
Property Management - Content Marketing

How Property Management Companies Can Benefit from Content Marketing

Content marketing continues to prove itself as a vital component of a brand’s overall digital marketing strategy. When people are looking for property management companies, they go online. They turn

May. 31, 2018 by

Spike's Ultimate Guide to Ads

The Ultimate Guide to Headlines, Images and Spike Ads

If you want to capture the attention of your target audience, you need to recognise that your campaign’s use of imagery and titles are just as important as the actual

May. 17, 2018 by

Brand Awareness at the barber

Brand Awareness: Our top 3 tips to ensure your audience relates

When it comes to brand awareness, the ultimate goal of every business is for their brand to be so well-known that it falls amongst the ranks of proprietary eponyms such

Mar. 13, 2018 by

better content

8 ways to create better content targeting your audience demographics

“High-quality” and “compelling” get thrown around a lot when it comes to describing the type of content you should be creating. But what do these words mean? With so many

Feb. 26, 2018 by

Marketing strategy using your content

What makes content marketing such a powerful digital marketing strategy.

There are different types of digital marketing, and the decision which one to leverage depends entirely on what your business’s goals are. Want to increase search traffic to your business?

Jan. 30, 2018 by

Creativity Drain - Keep Your Ideas Fresh

Overcoming Creativity Drain: How to Keep Ideas Fresh

We’ve all been there. Staring at a blank screen for what seems like hours, trying to come up with an amazing advertising angle, but every idea sounds terrible. There is a

Nov. 28, 2017 by

PODCAST: The Cross-section of product as a marketing tool

PODCAST: The Cross-section of Product as a Marketing Tool

In this episode of the Spike Podcast features Angus McDonald of Hubspot. The success and focus of Hubspot’s content production strategies have fuelled the company’s impressive growth over the last

Nov. 22, 2017 by

PODCAST: The Cross-section of product as a marketing tool

PODCAST: Video content in 2017 and beyond

The Spike team is very excited to launch our new Podcast. The Spike Podcast is Australia’s guide to exceptional content marketing. In each episode, the team interviews leading content industry

Nov. 7, 2017 by

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down Without a doubt, native advertising is the way to go if you want your ads to be seen without

Oct. 18, 2017 by

Writing compelling content that educates your audience

Writing Compelling Content that Educates Your Audience

Writing compelling content that educates your audience These days, people know what they’re being sold to and it’s probably not surprising to know that they don’t like it. This doesn’t

Oct. 6, 2017 by