The car industry remains of vital importance to all facets of business. From large multinationals, through SMEs and right down to individual consumers, the relevancy of the automotive industry to consumers cannot be underestimated.

The national motor fleet continues to grow strongly at 2.1% between 2015-2016 to 18.4 million vehicles (4)

of consumers research automotive finance options online before buying a car (10)

(4) ABS Motor Vehicle Census, Australia, 31 Jan 2016
(10) Australian Automotive Finance Insight (5th Edition) 2016 by ACA research

SME owners and decision makers commonly make automotive investment decisions that go way beyond the scope of their business.

Management of car fleets for SMEs often cover personal car use for staff and families, as well as provide significant potential tax benefits. The automotive industry relies on market segmentation as a point of difference with new releases, deals and features in a crowded market place.

Spike offers a perfect ‘vehicle’ to hyper target automotive marketing towards particular demographics for best results.

Spike is the perfect promotional platform for automotive companies that offer products such as:

  • Luxury vehicles
  • Fleet sales/management
  • Car leasing and vehicle management
  • Business car finance