Spike wins the 'Publisher innovation award' at the Australian Magazine Awards!
Content marketing and native advertising differences

Native advertising vs content marketing: what’s the difference?

As businesses get smarter about their digital marketing strategies, content marketing and native advertising are fast becoming must-have components of any high performing strategy. Despite the rising popularity of these

Nov. 13, 2018 by

Hubspot content marketing

Top 5 companies doing amazing content marketing in 2018

A good content marketing strategy has become a must for any company that wants to make it big. In those circumstances, it’s beneficial to take a look at how the

Oct. 8, 2018 by

Targeted content marketing

Targeted content: what it is and why it should matter to your business

Did you know that about 400 hours of video is uploaded to YouTube every minute? Every 60 seconds on Facebook, 510,000 comments are posted, 293,000 statuses are updated, and 136,000

Sep. 27, 2018 by

Marketing strategy using your content

What makes content marketing such a powerful digital marketing strategy.

There are different types of digital marketing, and the decision which one to leverage depends entirely on what your business’s goals are. Want to increase search traffic to your business?

Aug. 17, 2018 by

Property Management - Content Marketing

How Property Management Companies Can Benefit from Content Marketing

Content marketing continues to prove itself as a vital component of a brand’s overall digital marketing strategy. When people are looking for property management companies, they go online. They turn

May. 31, 2018 by

Spike's Ultimate Guide to Ads

The Ultimate Guide to Headlines, Images and Spike Ads

If you want to capture the attention of your target audience, you need to recognise that your campaign’s use of imagery and titles are just as important as the actual

May. 17, 2018 by

8 ways to create better content targeting your audience demographics

“High-quality” and “compelling” get thrown around a lot when it comes to describing the type of content you should be creating. But what do these words mean? With so many

Feb. 26, 2018 by

Creativity Drain - Keep Your Ideas Fresh

Overcoming Creativity Drain: How to Keep Ideas Fresh

We’ve all been there. Staring at a blank screen for what seems like hours, trying to come up with an amazing advertising angle, but every idea sounds terrible. There is a

Nov. 28, 2017 by

PODCAST: The Cross-section of product as a marketing tool

PODCAST: The Cross-section of Product as a Marketing Tool

In this episode of the Spike Podcast features Angus McDonald of Hubspot. The success and focus of Hubspot’s content production strategies have fuelled the company’s impressive growth over the last

Nov. 22, 2017 by

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down Without a doubt, native advertising is the way to go if you want your ads to be seen without

Oct. 18, 2017 by