Spike wins the 'Publisher innovation award' at the Australian Magazine Awards!
Content marketing and native advertising differences

Native advertising vs content marketing: what’s the difference?

As businesses get smarter about their digital marketing strategies, content marketing and native advertising are fast becoming must-have components of any high performing strategy. Despite the rising popularity of these

Nov. 13, 2018 by

Finni finance careers platform

Finance careers hub Finni joins Spike Native Network

Finni, the financial careers hub, has today joined the Spike Native Network. Finni further bolsters Spike’s position as Australia’s premium ad network, delivering high-quality audience connections to advertisers in a

Oct. 16, 2018 by

Native advertising platform news

Native advertising news roundup: 7 must-read articles this week

The popularity of native advertising continues to explode, with an increasing number of sites producing valuable insights covering the phenomenon. These are our top picks for this week from around

Sep. 5, 2018 by

Spike's Ultimate Guide to Ads

The Ultimate Guide to Headlines, Images and Spike Ads

If you want to capture the attention of your target audience, you need to recognise that your campaign’s use of imagery and titles are just as important as the actual

May. 17, 2018 by

Creativity Drain - Keep Your Ideas Fresh

Overcoming Creativity Drain: How to Keep Ideas Fresh

We’ve all been there. Staring at a blank screen for what seems like hours, trying to come up with an amazing advertising angle, but every idea sounds terrible. There is a

Nov. 28, 2017 by

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down

Native Advertising Revenue is Rapidly Growing: No Signs of Slowing Down Without a doubt, native advertising is the way to go if you want your ads to be seen without

Oct. 18, 2017 by

Content Marketing Stats and Trends for 2017

The year’s just over halfway through, but we can already see some huge trends going on in 2017. Trends that if ignored can be disastrous to any business that relies on

Aug. 17, 2017 by

Checklist: How to Write an Ad That Doesn’t Feel Like an Ad

Let’s be honest – people don’t want to be told how they should spend their money. That’s not to say advertising is a waste of time; creating ads is essential

May. 23, 2017 by

Why you can’t ignore email in your marketing mix

Believe it or not, email marketing makes up approximately 30% of most ecommerce business’s revenue. That’s huge. If your company has yet to take advantage of this as a viable

May. 15, 2017 by

Consistency in advertising: when to toe the line and when to push boundaries

When it comes to your livelihood, playing it safe seems like, well, the safest way to go. More often than not business leaders are too afraid to step out of

May. 8, 2017 by