Checklist: How to Write an Ad That Doesn’t Feel Like an Ad

Checklist: How to Write an Ad That Doesn’t Feel Like an Ad

Let’s be honest – people don’t want to be told how they should spend their money. That’s not to say advertising is a waste of time; creating ads is essential

May. 23, 2017 by

Why you can’t ignore email in your marketing mix

Why you can’t ignore email in your marketing mix

Believe it or not, email marketing makes up approximately 30% of most ecommerce business’s revenue. That’s huge. If your company has yet to take advantage of this as a viable

May. 15, 2017 by

Consistency in Advertising: When to Toe the Line and When to Push Boundaries

Consistency in Advertising: When to Toe the Line and When to Push Boundaries

When it comes to your livelihood, playing it safe seems like, well, the safest way to go. More often than not business leaders are too afraid to step out of

May. 8, 2017 by

Changing the Way You Interact With Prospective Clients

Changing the Way You Interact With Prospective Clients

It’s no secret that the most important aspect of any marketing strategy is client interaction. You want to do everything possible to give potential customers what they want without coming

Apr. 13, 2017 by

Building Trust and Loyalty: Identity Matters

Building Trust and Loyalty: Identity Matters

People just don’t do business with companies they don’t trust. You might genuinely have great products and services, but if the relationship you have with your customers is based solely

Jan. 5, 2017 by

Email CPC marketing

Spike CPC launches with massive email reach

Spike today marked a major product development milestone, launching cost per click (CPC) campaign capability across our publisher email audiences.

Nov. 3, 2016 by

Promoted content and consumer trust

Promoted content and consumer trust

Consumer trust issues still exist for many native advertising providers according to ChangeAdvertising.org, a nonprofit focused on data and web ads.

Oct. 12, 2016 by

Ad blocking CPC native content

Ad blocking on the Spike Native Network – nothing to see here

If you believe what you read, we are approaching ad Armageddon with over 25% of website visitors having some variation of ad blocking enabled, costing publishers money and causing headaches

Aug. 2, 2016 by

Spike Native Network

Spike Native Network is live

The Spike Native Network has launched, bringing to the Australian market an innovative platform that connects businesses and consumers through native advertising.

Apr. 20, 2016 by